Pricing research estimates your value and calculates the optimum price window that maximizes sales and profitability. Pricing research also addresses Health Economics and Outcomes Research (HEOR), and market access routes specific to your product or device. Interviewing only HCPs who have minimal price references, or purchasers who have a limited clinical background, can easily produce precisely wrong results. To avoid these traps, we use a controlled, multi-step pricing methodology, which takes into consideration the limitations of both essential target audiences.