In-depth interviewing of healthcare professionals and patients is one of the most exciting parts of our job. Selecting the most adapted qualitative data collection techniques or mix of techniques makes the difference.
“Beyond methodologies, marketing managers should have only one obsession: theMarket Research DirectorVaccine BU
application of research insights in the action plans and the impact on business. In this way, a market research agency should become a partner from which we should expect flexibility and responsiveness.”