Your needs

We innovate and continuously improve our research methodologies delivering valid, pragmatic, and actionable results.

Each ad-hoc research project is, by definition, one and unique. However, your project should still be supported by tried-and-tested research designs.

We regularly update our research techniques with what the latest digital solutions and artificial intelligence can bring to market research.

Market landscape

Market Landscape studies aim to understand beliefs and practices

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Concept testing

Concept testing evaluates the potential market size for a new product

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Patient journey

A patient journey maps the journey of the patient and the role of the stakeholders

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Segmentation identifies and describes homogeneous clusters

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Pricing research estimates your value and calculates the optimum price window

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Visual testing

Visual testing determines the visual that best conveys desired product benefits

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Detail aid testing

Detail aid testing validates and improves your detail aid and selling script 

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Advisory boards

Advisory boards typically assemble a group of Key Opinion Leaders 

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Messaging studies help you build and implement an optimal product communication

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Recall test

Recall tests evaluate the impact of your product detailing on your brand

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ROI evaluation

ROI evaluation calculates the impact of your multi-channel communication

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Patient charts

Patient charts observe real-world patient management via anonymized Patient Record Forms

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Brand tracker

Brand trackers monitor your brand awareness and execution on the Key Performance Indicators

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“Beyond methodologies, marketing managers should have only one obsession: the
application of research insights in the action plans and the impact on business. In this way, a
market research agency should become a partner from which we should expect flexibility and

Market Research DirectorVaccine BU

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