Messaging studies help you and your medical communications agency build and implement an optimal product communication.
Key business objectives
- Prioritize key messages and identify the optimal bundles that motivate a behavioral change among prescribers, purchasers, and users
- Determine the appropriate story flow that best communicates your value proposition and positioning
- Identify emotional drivers for engagement to help reframe written and visual communications
- Customize and tailor the story according to each stakeholder or geographic specificity
- Determine the optimal mix of in-person and digital channels for each target audience
- Pressure test the suggested messages and overall story in terms of clarity, believability, relevance, and impact