Messaging

Messaging studies help you and your medical communications agency build and implement an optimal product communication.

Key business objectives

  • Prioritize key messages and identify the optimal bundles that motivate a behavioral change among prescribers, purchasers, and users
  • Determine the appropriate story flow that best communicates your value proposition and positioning
  • Identify emotional drivers for engagement to help reframe written and visual communications
  • Customize and tailor the story according to each stakeholder or geographic specificity
  • Determine the optimal mix of in-person and digital channels for each target audience
  • Pressure test the suggested messages and overall story in terms of clarity, believability, relevance, and impact

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Market landscape

Market Landscape studies aim to understand beliefs and practices

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Concept testing

Concept testing evaluates the potential market size for a new product

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Patient journey

A patient journey maps the journey of the patient and the role of the stakeholders

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Segmentation

Segmentation identifies and describes homogeneous clusters

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Pricing

Pricing research estimates your value and calculates the optimum price window

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Visual testing

Visual testing determines the visual that best conveys desired product benefits

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Detail aid testing

Detail aid testing validates and improves your detail aid and selling script 

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Advisory boards

Advisory boards typically assemble a group of Key Opinion Leaders 

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Messaging

Messaging studies help you build and implement an optimal product communication

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Recall test

Recall tests evaluate the impact of your product detailing on your brand

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ROI evaluation

ROI evaluation calculates the impact of your multi-channel communication

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Patient charts

Patient charts observe real-world patient management via anonymized Patient Record Forms

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Brand tracker

Brand trackers monitor your brand awareness and execution on the Key Performance Indicators

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