Home \ Your needs \ Brand tracking

Brand tracking

Brand trackers monitor your brand awareness and execution on the Key Performance Indicators (KPIs) in your competitive environment.

Monitor your brand awareness (top of mind, unaided, aided) and see how it compares to competitor brands
Examine your product’s performance on key product criteria (e.g. efficacy, tolerance, convenience) and compare it to competitor brands
Determine the perceived performance of your services in the most desired categories (e.g. education, clinical research, etc.)
Track the impact of your multi-channel communication mix (i.e. in-person and digital, push or pull) and compare it to the competition
Determine which KPIs significantly impact overall satisfaction and leverage prescription behavior
Reveal improvement areas, unmet needs, and growth opportunities

Market landscape

Market Landscape studies aim to understand beliefs and practices

Concept testing

Concept testing evaluates the potential market size for a new product

Patient journey

A patient journey maps the journey of the patient and the role of the stakeholders

Segmentation

Segmentation identifies and describes homogeneous clusters

Pricing

Pricing research estimates your value and calculates the optimum price window

Visual testing

Visual testing determines the visual that best conveys desired product benefits

Detail aid testing

Detail aid testing validates and improves your detail aid and selling script

Advisory boards

Advisory boards typically assemble a group of Key Opinion Leaders

Messaging

Messaging studies help you build and implement an optimal product communication

Recall test

Recall tests evaluate the impact of your product detailing on your brand

ROI evaluation

ROI evaluation calculates the impact of your multi-channel communication

Patient charts

Patient charts observe real-world patient management via anonymized Patient Record Forms

Brand tracker

Brand trackers monitor your brand awareness and execution on the Key Performance Indicators