Advisory boards

Advisory boards typically assemble a group of Key Opinion Leaders (KOLs) or top Principal Investigators (PIs), who can anticipate your future environment and validate your long-term strategy.

Key business objectives

  • Envision disease management evolution given the current treatments and future pipeline therapies 
  • Anticipate the potential uptake of new therapies, new MoA or novel technologies, and their impact on your future competitive environment
  • Determine and prioritize the expected patient outcomes that would best leverage your clinical value
  • Reveal the universe of opportunities in specific disease areas today and in the future

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Market landscape

Market Landscape studies aim to understand beliefs and practices

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Concept testing

Concept testing evaluates the potential market size for a new product

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Patient journey

A patient journey maps the journey of the patient and the role of the stakeholders

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Segmentation

Segmentation identifies and describes homogeneous clusters

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Pricing

Pricing research estimates your value and calculates the optimum price window

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Visual testing

Visual testing determines the visual that best conveys desired product benefits

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Detail aid testing

Detail aid testing validates and improves your detail aid and selling script 

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Advisory boards

Advisory boards typically assemble a group of Key Opinion Leaders 

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Messaging

Messaging studies help you build and implement an optimal product communication

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Recall test

Recall tests evaluate the impact of your product detailing on your brand

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ROI evaluation

ROI evaluation calculates the impact of your multi-channel communication

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Patient charts

Patient charts observe real-world patient management via anonymized Patient Record Forms

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Brand tracker

Brand trackers monitor your brand awareness and execution on the Key Performance Indicators

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