We continuously monitor new digital solutions offered to market researchers and update our quantitative data collection platforms.

Online surveys

 Also called Computer-Assisted Web Interviewing

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Conjoint analysis

A conjoint analysis allows a respondent’s preference in a product category

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Social media listening

Social media listening is one of the most recent tools

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“Beyond methodologies, marketing managers should have only one obsession: the
application of research insights in the action plans and the impact on business. In this way, a market research agency should become a partner from which we should expect flexibility and responsiveness.”

Market Research DirectorVaccine BU

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