Online surveys

Online surveys, also called Computer-Assisted Web Interviewing (CAWI), have become the standard in quantitative data collection and eclipsed almost all Computer-Assisted Telephone Interviewing (CATI) data collection methods. We own the market leading CAWI software, Sawtooth®, which includes the unique possibility to run various online conjoint analysis exercises. Online programming is centralized to reduce the risk of mistakes and all data is hosted on a secure proprietary server. Since we program and host the survey ourselves, we have immediate access to the data for real-time updates and continuous quality control.


  • Fast
  • Inexpensive


  • No interviewer controls

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