Detail aid testing, also called communication testing, helps you and your medical communications agency validate and improve your paper or digital detail aid and selling script.
Detail aid testing
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Key business objectives
- Validate that the overall simulated detailing (i.e. selling script supported by a detail aid) is understood, believable, and motivating
- Reveal regulatory-compliant improvements of the detail aid on format, content, and usability (e.g. iPad)
- Iteratively improve the selling script, message sequencing, and story flow
- Anticipate responses to frequent questions or objections