Detail aid testing, also called communication testing, helps you and your medical communications agency validate and improve your paper or digital detail aid and selling script.
Detail aid testing
Key business objectives
- Validate that the overall simulated detailing (i.e. selling script supported by a detail aid) is understood, believable, and motivating
- Reveal regulatory-compliant improvements of the detail aid on format, content, and usability (e.g. iPad)
- Iteratively improve the selling script, message sequencing, and story flow
- Anticipate responses to frequent questions or objections