Recall tests evaluate the impact of your product detailing on your brand awareness, product perception, and willingness to prescribe.
Key business objectives
- Monitor the impact of product detailing on your brand awareness and perceived value proposition
- Measure the memorization, relevance, and impact of your key messages
- Compare your communication’s performance to the competition’s brands
- Assess the Return on Investment (ROI) of your multi-channel communication mix in your competitive environment